More than ever it’s important to support Irish businesses and #ShopLocal. There are some amazing Irish owned businesses in this category.


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It all began when Tim Costello made his first pair of booties for his baby daughter, Louise from his family home in Dublin. Investing in an industrial sewing machine and textiles from a local wholesaler, he created his first product for Baby Elegance – ‘Brogeens’. Little did he know that he had taken his first step in creating a successful business that has spanned over 3 decades!
Five years later, Tim renovated an old church building to his first business premises employing 16 machinists. Production had expanded to include baby mattresses, bedding and clothing and supplying Ireland’s top retailers, Roche’s Stores, Tesco and over 50 independent retailers around Ireland.
2005 saw his daughter joining her Dad in the business. Baby Elegance grew from strength to strength designing, sourcing and supplying over 400 lines in baby and nursery products.
This is the year that Baby Elegance opened their first retail store to complement their 150+ retailers throughout Europe. Managed by Tim’s wife, they currently have three retail stores based in Dublin, Ireland.
Tim’s son then joined the business and they set out to design their very first pushchair to great success. Baby Elegance then began to develop their international business supplying a full range of products to their growing customer base in the UK and Europe.
Today, Baby Elegance is proud to be recognised as one of the UK and Ireland’s favourite nursery brands. With over 600 nursery products exporting to UK, USA, Europe and Asia – Tim and family’s business venture is now an amazing team of over 40 and growing!


"Since 2003, ClevaMama has supplied innovative, time-saving products, helping Mums to meet the daily challenges of parenting. Founded by sisters Suzanne Browne and Martina Craine because their needs as mums, were not being met by the market, their concept of ‘products designed by Mums for Mums’ has won the hearts and minds of parents not just in Ireland, but in the UK, Europe, UAE, and around the world.
ClevaMama sell direct online, and supplies to retail giants Smyths and Mothercare, as well as Independent retailers nationwide.
ClevaMama has grown to become an established, trusted brand, bringing innovative products that always put the parent and child at the core, like the Clevabath, ClevaSleep Pod, and ClevaFoam mattresses and pillows. Developed with Trinity College, Dublin, ClevaFoam is the only product scientifically proven to reduce pressure on the back of a baby’s head by 50% and to increase support by 80%. These products have won numerous awards from parenting platforms and publications who use the ‘tested by Mums’ method to choose their winners.
During the Covid-19 pandemic, ClevaMama remained open, ensuring Mums were able to get those important items they needed for their babies, while many shops were closed. This proved a lifeline to new and expectant Mums who needed to shop for their little ones. Having come through a challenging year, ClevaMama is entering 2021 with a range of new and improved products and designs on the way to delight parents."


"WaterWipes, an Irish owned and produced global brand, are the world’s purest baby wipes, containing only two ingredients, 99.9% purified water and a drop of fruit extract. Created by a concerned father looking for a better baby wipe after his newborn suffered from nappy rash and sensitive skin, WaterWipes uses a unique 7-stage water purification process and have been specifically developed to be purer than cotton wool and water while offering the convenience of a wipe. Making them ideal to protect and gently cleanse sensitive, newborn and even premature skin. WaterWipes are also dermatologically approved by the Skin Health Alliance, awarded the National Eczema Association Seal of Acceptance and highly recommended by midwives & other healthcare professionals. All while being 100% biodegradable*, plant-based and plastic free wipes.

As the no.1 cleansing wipes helping against the causes of nappy rash**† and the no.1 wipes brand and category leader in Ireland*** (with 30.4 % value share) we recognise how much parents trust our product. We also understand that parenting isn’t the picture-perfect version you usually see on social media. Which is why, at WaterWipes we not only care for baby’s skin but are also dedicated to supporting parents by bringing honest and open conversations to the forefront. From all stages of pregnancy to birth and beyond we have built a strong community offering support from experts and parents alike.

* Within 4 weeks in an industrial setting/plant in accordance with EN13432. Wipe material. Parents should refer to their local council for details on disposing of baby wipes

**WaterWipes- are a cosmetic product and are not intended to treat, cure or prevent diaper rash. † No.1 in a clinical test of three brands. Price AD et al. (2020), The BaSICS (Baby Skin Integrity Comparison Survey) study. (UK)