RDS Show April 5th & 6th 2025

Best New Innovative Product

Voting is now closed, winners will be announced on March 14th
Best New Innovative Product

2025 Nominees

C&G Foods Range, Cow & Gate

We are delighted to have launched our NEW Cow & Gates Food Range. With no added sugar, salt or artificial flavourings, our baby food offers a nutritionally tailored diet for each stage of your babies’ weaning journey.
As your baby grows, their chewing skills will develop and they’ll start to enjoy more adventurous flavours. Our great range of tasty breakfasts, hearty meals, snacks & desserts introduces new tastes and textures for every stage.

*Contains naturally occurring sugar and salt only

Serena Mini Cot, Gaia Baby

The Gaia Baby Serena Mini Cot is a revolutionary sleep solution, designed to give parents more flexibility, more mobility, and more time with their baby. Thoughtfully crafted from real wood, composite free and meeting the highest global safety standards, this beautifully designed cot is compact yet spacious, ensuring babies sleep comfortably while staying close to their parents for longer.

With its smooth-glide lockable wheels, the cot makes it easy to move from room to room, allowing parents to keep their baby close by but can push the cot away from the bed easily. Its small footprint means it fits perfectly into any bedroom, making it easier for parents to room-share for longer.

The Serena Mini Cot is designed to grow with your child. It transforms into a bedside crib with the optional add-on kit and can be expanded into a full-size cot bed using the cot bed extension. For even greater longevity, the junior bed extension kit allows use up to 7 years old.

Why parents love it:
Compact and mobile - smooth wheels for easy movement between rooms
Ideal for bedside sleeping - the Serena mini cot can be used from birth to 2 years old, perfect for keeping baby close for longer.
Sustainable and Durable - Made from real wood for long-lasting use
Highest Safety Standards - All Gaia Baby furniture is fully safety certified to the highest global safety standards.

Prodentis Oral Microbiome Probiotic, BioGaia

BioGaia Prodentis: A Revolution in Oral Health for Pregnant Mums with Bleeding Gums. In a world where oral health is often overlooked until problems arise, BioGaia ProDentis is transforming the health of mouth and gums with the power of science-backed probiotics. Harnessing the clinically proven L. reuteri Prodentis strain, one of the most researched oral probiotics in the World, this innovative minty lozenge is changing the way families care for their teeth and gums, especially for pregnant mums with bleeding gums.

BioGaia Prodentis delivers targeted benefits across key areas of oral health, all proudly supported and backed by over 200k hours of clinical research.

Fights Gum/Periodontal Disease & Gingivitis - Reduces inflammation and bleeding, supporting healthier gums. Safe during pregnancy.
Combats Halitosis - Restores balance in the oral microbiome, eliminating bad breath at its source.
Helps prevents Cavities - Reduces harmful bacteria linked to dental caries, providing natural cavity protection.
Post-Oral Trauma Recovery - Supports healing after dental procedures, reducing infection risk.
Teeth Whitening Support - Promotes a healthier, brighter smile by maintaining optimal oral hygiene.

Unlike traditional oral care products that simply mask problems, BioGaia ProDentis works from within, strengthening the body’s natural defences. Easy to use, safe to take during pregnancy, one minty lozenge a day, for 3+ years and beyond, and backed by over 20 years of research. This is more than just a supplement, it’s a revolution in oral care. A valuable addition to a health oral routine of flossing and brushing. Available online @happytummy.ie

Healthy smiles start here. Let’s make them last a lifetime.

Snugabugz Stay-On Baby Booties, Snugabugz

Snugabugz is an innovative Irish baby clothing brand tackling a common parenting challenge—keeping baby socks on. Designed by a mother of three who experienced this frustration first-hand, our EU IP-protected booties provide a secure, adjustable fit that stays on, eliminating the hassle of lost socks and cold little feet.

Crafted from GOTS-certified organic cotton, our booties are soft, breathable, and gentle on delicate skin. They feature a unique design and a three-strap fastener system that wraps around the ankle, ensuring a snug fit while remaining easy for parents to put on and take off. Unlike traditional baby shoes, Snugabugz booties can’t be easily kicked or pulled off, making them a reliable choice for busy little feet.

Recognising the importance of foot development, our booties include barefoot-style, flexible non-slip soles. This thoughtful design promotes balance, posture, and confidence in early walkers while supporting natural foot development. The unstructured fit allows for proper foot movement, ensuring optimal comfort and flexibility as babies grow.

Sustainability is at the core of Snugabugz. We use only GOTS-certified organic cotton and OEKO-TEX® 100 Certified materials, guaranteeing our products are free from harmful chemicals. Our eco-friendly packaging further reflects our commitment to reducing environmental impact.

Snugabugz IP protected booties solve one of the common parenting challenges and help parents keep their little ones' feet warm and cosy.