RDS Show October 5th & 6th 2024

Best Irish Baby Brand

Voting is now closed. Winners will be announced on Monday, January 29th.
Best Irish Baby Brand

2024 Nominees

Baby Elegance

Welcoming a new baby is one of the most special times in life. At Baby Elegance, we’d like to help parents relax and enjoy every precious moment.
So, to make life that little bit easier, you’ll find everything you’ll need for your bundle of joy in our range of brands and products.

It all began when Tim Costello made his first pair of booties for his baby daughter, Louise from his family home in Dublin. Investing in an industrial sewing machine and textiles from a local wholesaler, he created his first product for Baby Elegance – ‘Brogeens’. Little did he know that he had taken his first step in creating a successful business that has spanned over 4 decades!

The Little One

We created The Little One after I struggled to find zipped Babygro’s for my super wriggly son Conor. Changing a babygro with 100 buttons in the middle of the night just wasn’t for us!

With that I went on the hunt for an easier alternative and was surprised to find it wasn’t an easy find. I vowed to make the life of all future parents that little bit easier and The Little One Zipped suit was born. We now stock lots more baby and toddler clothes and accessories.

We strive to provide the best quality products with an affordable price tag.

Thank you for reading and come shop with us soon!

WaterWipes® Original Baby Wipes

WaterWipes® are suitable for sensitive, newborn and even premature babies' skin. WaterWipes® Original wipes contain simply two ingredients, 99.9% water and a drop of fruit extract. Purer than cotton wool and cooled boiled water, they gently clean and help protect delicate skin. WaterWipes® are also plant-based† and plastic free* wipes.

WaterWipes® are approved by Allergy UK and the Skin Health Alliance and registered with the Vegan Society, making them ideal to use on sensitive skin. WaterWipes® are also the first wipes to have been certified as ‘Microbiome-friendly’ by MyMicrobiome, meaning that by choosing WaterWipes® to gently cleanse the skin, you’ll respect the balance of the skin microbiome.

WaterWipes® were created in 2008 by founder Edward McCloskey after his newborn daughter suffered with bad nappy rash. With headquarters in Drogheda, Ireland (WaterWipes UC) and regional offices around the world, it is now a global business with product sold in over 50 countries. For more information, please see our website at www.waterwipes.com.

†Wipe made from regenerated cellulose (viscose) utilizing wood pulp as a precursor.

*This claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only. For more information see our website.


Founded in 2003 by sisters Suzanne Browne and Martina Craine, ClevaMama is a trusted Irish brand that puts the health and wellbeing of your baby first.
Now in our 20th year, ClevaMama is committed to providing parents with products designed to make parenting easier, allowing you to enjoy more precious moments with your little one.
We know you want the very best for your baby. With this always in mind, ClevaMama specializes in safe, reliable products that simplify parenting and promote healthy development.
ClevaMama has grown to become an established, trusted brand, bringing innovative products that always centre the needs of you and your little one.
Our most ‘loved by parents’ products include:
• ClevaFoam Support Mattress - protect your baby’s soft head & help prevent Flat Head Syndrome
• ClevaPure HEPA Air Purifier – removes 99.95% of airborne allergens, particles & odours
• ClevaPure Salt Lamp & Humidifier - promotes restful sleep & helps relieve symptoms of congestion, colds & dry itchy skin
• Certified Asthma & Allergy Friendly range
• NEW! Sound Machines with night light, Reiki sounds and Mother’s heartbeat
ClevaMama products have won numerous awards from parenting platforms and publications who use the ‘tested by Mums’ method to choose their winners. Our products are available to buy direct online, and from Independent retailers nationwide and international.