From baby, toddler, and maternity products, this category celebrates innovation, functionality, and design that enhances the lives of parents and children. From smart baby gear and eco-friendly essentials to groundbreaking maternity solutions, this award honours the most creative and impactful new products in the industry.
See the shortlist below and vote for your favourite!
We are delighted to have launched our NEW Cow & Gates Food Range. With no added sugar, salt or artificial flavourings, our baby food offers a nutritionally tailored diet for each stage of your babiesโ weaning journey.
As your baby grows, their chewing skills will develop and theyโll start to enjoy more adventurous flavours. Our great range of tasty breakfasts, hearty meals, snacks & desserts introduces new tastes and textures for every stage.
*Contains naturally occurring sugar and salt only
๐๐๐๐๐๐๐๐ ๐๐๐๐-๐๐๐๐๐๐ & ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐: Automatically washes, sterilizes, and dries baby bottles, pump parts, baby tableware, and more, saving you precious time to spend with your family.
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๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐: No single stained spot will be missed, as 12 directional spray jets in 4 sets brush the interior of each bottle, while 10 swirling spray jets cleanse the surface.
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๐: Pop in your baby bottles, as well as your wearable pump parts. Momcozy bottle washer has a dual-layer design that holds up to 4 bottles from most major brands and other baby items at a time.
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๐๐๐: Freely combine the four modes (Rapid Wash, Normal Wash, Sterilise + Dry, Storage) and customize your settings. In a rush? The Quick Wash mode, which efficiently cleans your bottles in just 19 minutes.
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๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐ญ๐๐๐: Creates a safe and hygienic feeding environment for your babyโs health.
VIVIOยฎ Tummies Bifibabyยฎ Drops are specially formulated to support your baby and childโs digestive and immune system. With multi-strain live bacteria and Vitamin D3, itโs gentle enough for newborns and ideal for kids up to 12 years.
Scientifically developed into convenient, flavourless drops for a fuss-free, once-a-day doseโperfect for busy parents and little tummies. Tummies drops are sugar and allergen free, and free from artificial colours, flavours and preservatives.
Each dose contains two strains of live bacteria (Bifidobacterium Breve BR03 & B632) that have been clinically researched in hundreds of babies. Bifidobacterium breve is one of the most predominant infant specific species of good bacteria.
VIVIOยฎ Tummies Bifibabyยฎ Drops are versatile and travel friendly, and can be taken for daily support, alongside antibiotics and on the go, with no refrigeration required.
VIVIOยฎ Junior Tummies Bifibabyยฎ Drops contains 50% NRV of Vitamin D3, which contributes to the normal functioning of the immune system, normal growth & development of bones in children.
Packable Pouch โ From babyโs hospital bag to family adventures. Simply taking the chaos out of packing for parents of babyโs and toddlers.
Packable Pouch is an innovative, double-sided, foldable, hanging clothing organiser designed to make packing and unpacking effortless. Simply pack, roll, and place it in your bagโready to pull out and hang up as soon as you arrive at the hospital or your next family getaway. Packable Pouch keeps everything in one accessible place for you, your partner, and your support network, eliminating wasted time searching for clean outfits, bibs, socks, and other essentials. Created for parents of babies and toddlers, it transforms packing for hospital stays and family trips with a simple, visible, pocket-per-outfit system.
When hung, every outfit is instantly viewable and accessible, eliminating the rummaging, decision fatigue, and chaos that often accompany life with little ones.
Packable Pouch stands out as a truly valuable new initiativeโtaking the chaos out of packing so families enjoy smoother, more organised, and more joyful moments together.
The SKN TO SKN Multi-Tasking Face Serum redefines what pregnancy-safe skincare can achieve. While retinol is widely recognised for its powerful anti-ageing benefits, itโs not suitable during pregnancy or breastfeeding. This dermatologist-developed formula offers retinol-like results without the risk, powered by advanced peptide technology (Peptiliumโข and BB-Biontโข) and Icelandic algae extract (Algaktivยฎ Uplift). Together, these actives help smooth fine lines, firm skin, and enhance overall texture and tone.
Clinically proven to increase hydration by 29%, improve smoothness by 14%, and reduce wrinkle depth by 16% in just 28 days, the Multi-Tasking Face Serum is designed for the real demands of changing skin. It helps calm hormonal breakouts, reinforces the skin barrier, and promotes a healthy, balanced complexion - ideal for pregnancy, postpartum, and beyond.
Fragrance-free, non-comedogenic, and formulated with rigorously screened ingredients, this serum delivers visible results while maintaining the highest safety standards. The Multi-Tasking Face Serum represents a new generation of targeted skincare: high-performance, clinically backed and pregnancy-safe.
BioGaia Prodentis is an innovative oral probiotic designed to support gum, teeth, and oral microbiome health โ especially during pregnancy and early motherhood, when many women experience increased gum sensitivity and inflammation. Using two patented, clinically studied strains of Limosilactobacillus reuteri (DSM 17938 and ATCC PTA 5289), Prodentis works where traditional oral care often canโt: it restores balance within the oral microbiome.
Pregnancy-related hormonal changes can lead to swollen or irritated gums, bleeding, bad breath, and an increased risk of gingivitis. Prodentis offers a simple, natural, non-medicated solution that supports healthier gums from within. Taken once daily, the minty lozenge delivers beneficial bacteria directly to the mouth, helping reduce inflammation, support gum health, and improve oral comfort.
Safe for pregnant and breastfeeding women, Prodentis is suitable for the whole family โ adults, teens, and anyone seeking to improve their oral wellness in a gentle, clinically proven way. Free from preservatives and artificial colours, itโs an easy addition to any daily routine.
Backed by over 35 years of probiotic research and trusted by dental professionals worldwide, BioGaia Prodentis represents a new era in oral care: supporting the mouth the same way probiotics support the gut.
A small lozenge with a big impact especially for mums, and the whole family. For anyone who wants a healthier smile
Standard multivitamins take a general-purpose approach, offering small amounts of many nutrients but often falling short of any real impact. We saw a better way and created Proceiveยฎ Every Mum, a tailored, high-strength formulation focused on the three areas mothers consistently identify as their greatest needs: energy, immunity, and tiredness.
Built from the ground up, not adapted from a generic blend, Every Mum was developed through a rigorous, evidence-led process involving clinical data, nutritional science, and feedback from real women. This approach allowed us to go beyond the usual one-size-fits-all model and deliver precise, effective nutritional support across the full spectrum of modern motherhood.
The formulation includes 23 high-quality, research-backed nutrients. Vitamin B1 and Coenzyme Q10 help support energy production; Iron, Magnesium and Vitamin B2 contribute to the reduction in tiredness and fatigue; while Vitamins C, D and Zinc support a healthy immune system. Each ingredient is included for a reason - no fillers, no unnecessary extras.
We also set a new benchmark in formulation standards. Proceive Every Mum is certified vegan, free from binders and artificial colours and designed for optimal absorption. This focus on purity, strength and precision ensures mums get what they need - in a form they can trust.
The result is a smarter, more thoughtful supplement that redefines what nutritional support should look like.
Age 4-7/17-30kg
New 360 comfort fit
12 hours nighttime protection
Underwear-like design
Dry fast technology helps keep your child fresh and dry
Soft & Breathable
Tear away sides
Channel technology
Easy pull up & go
0% perfume & lotion free
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