Good for your baby, good for our planet.


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"""“Lupilu biodegradable baby wipes are specially formulated with naturally derived ingredients, including aloe vera & cotton seed extract to be mild and gentle on your baby’s sensitive skin. Dermatologically tested and Paediatrician approved to be suitable for newborns, babies and children. Lupilu biodegradable baby wipes are made from 100% biodegradable plant fibres”

• Made from 100% biodegradable plant fibres
• 99.1% Water
• Plastic Free Wipes
• 100% Recyclable Packaging
• Gently cleanses sensitive skin
• Colour and Fragrance Free
• Dermatologically tested
• Suitable for newborns
• Paediatrician approved
• pH Skin neutral
• No silicones, parabens, mineral oils, PED or animal derivatives
• Colour, Fragrance and Alcohol Free"


Waterful baby wipes are 100% plastic free, 100% bodegradable and 100% compostable. Our baby wipes contain just two simple ingredients plus 99.9% water, breaking down in a matter of weeks, making them the best choice for our planet and your baby's future. Our dermatologically tested wipes are great for even the most sensitive of skin, containing no artificial chemicals. Waterful baby wipes are approved by AllergyUK, accepted by The National Eczema Association and certified by Leaping Bunny (No animal testing) and The Vegan Society.


"WaterWipes, an Irish owned and produced global brand, are the world’s purest baby wipes, containing only two ingredients, 99.9% purified water and a drop of fruit extract. Created by a concerned father looking for a better baby wipe after his newborn suffered from nappy rash and sensitive skin, WaterWipes uses a unique 7-stage water purification process and have been specifically developed to be purer than cotton wool and water while offering the convenience of a wipe. Making them ideal to protect and gently cleanse sensitive, newborn and even premature skin. WaterWipes are also dermatologically approved by the Skin Health Alliance, awarded the National Eczema Association Seal of Acceptance and highly recommended by midwives & other healthcare professionals. All while being 100% biodegradable*, plant-based and plastic free wipes.

As the no.1 cleansing wipes helping against the causes of nappy rash**† and the no.1 wipes brand and category leader in Ireland*** (with 30.4 % value share) we recognise how much parents trust our product. We also understand that parenting isn’t the picture-perfect version you usually see on social media. Which is why, at WaterWipes we not only care for baby’s skin but are also dedicated to supporting parents by bringing honest and open conversations to the forefront. From all stages of pregnancy to birth and beyond we have built a strong community offering support from experts and parents alike.

* Within 4 weeks in an industrial setting/plant in accordance with EN13432. Wipe material. Parents should refer to their local council for details on disposing of baby wipes

**WaterWipes- are a cosmetic product and are not intended to treat, cure or prevent diaper rash. † No.1 in a clinical test of three brands. Price AD et al. (2020), The BaSICS (Baby Skin Integrity Comparison Survey) study. (UK)

***Nielsen Baby Wipes Performance by brand, MAT Value Sales, Period Ending: W 27/12/20"