One of the most important things for baby (and new parents)… sleep! We all have our own tips and tricks but what’s the best sleep product you couldn’t live without?


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"We understand the benefits of a good night’s sleep. That’s why we developed a routine that is clinically proven to help your baby sleep better**.

Before bed, treat your baby to a warm bath using our JOHNSON'S® Bedtime Bath. Then gently massage skin with our JOHNSON'S® Bedtime Lotion and follow with quiet time.

We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby- Standards.

JOHNSON’S® Bedtime Bath
- Hypoallergenic*
- Paediatrician and dermatologist-tested.
- Free from dyes, parabens and sulphates.
- Our NO MORE TEARS® formula is as gentle to the eyes as pure water.
- With soothing NaturalCalm- essences.
- Routine tested with baby sleep experts.
- Gently cleanses to leave delicate skin feeling healthy.

*formulated to minimise the risk of allergies
**JOHNSON'S® 3-step clinically proven routine consists of bath, gentle massage and quiet time. Tested on babies 7 months +, 1 week+ use.
Available in: 300ml and 500ml"

MAM Night Soothers

>Glow in the dark function makes them easier to find at night
> Symmetric SkinSoftTM Silicone teat - easily accepted by babies
> Orthodontic soothers which have been designed and developed with dentists
>BPA/BPS Free Materials
>Self Sterilising travel box makes it easy to clean on the go!
MAM Night soothers glow extra bright at night time, making them easy to find in the dark with little disturbance to your little one. The MAM SkinSoft TM teat feels completely familiar with a proud 94% acceptance rate* and is designed with a symmetrically shaped teat, meaning they are always in the right position. Because babies grow quickly, MAM Soothers come in three different sizes that are ideal for healthy jaw and teeth development. Packed in the convenient Steriliser box, our MAM Soothers are great for parents on the go as they can be sterilised anywhere. *Market research 2010-2019, tested with 1,463 babies."


"Babies generally spend 50% of their time in deep sleep so, for parents, choosing a comfortable, safe mattress is important. Keeping your little one at the right temperature helps babies to have a safe, secure and comfortable night’s sleep.

ClevaMama’s Climate Control Mattress was developed with temperature sensitive cool gel-Infused foam, for the ultimate in comfort and support. It is designed to disperse body heat and create a regulated sleeping surface by reducing heat retention. This helps maintain a healthy temperature and sleeping environment for your baby.

Studies show that overheating can be detrimental to a baby’s health so the Climate Control Mattress helps prevent overheating by drawing excess heat away from baby’s body to help them stay cool.

ClevaMama’s Climate Control Baby Mattress features include:

Temperature sensitive foam which disperses body heat, reduces heat retention and creates a cooler sleeping surface.

Naturally hypoallergenic, breathable & durable reflex support foam.

Breathable, soft, removable and machine washable outer cover.

Protective breathable inner cover."


Just like when they were in mummy’s tummy, our swaddle products help new-born babies to feel both cosy and secure to improve the quality of their natural sleep. This easy-to-use Snuggle combines the comfort of swaddling with the ease-of-use of a baby sleep bag. Easy to use with no complicated wrapping, the super soft fabric creates a snuggly swaddle and allows you to choose whether your child sleeps arms in or arms out, making it the perfect sleepwear when your little one is happy to self soothe. Available in a range of designs ages 0-4m & 3-9m.