An essential in any baby bag… the baby wipe! What’s the best wipe that works for you and your baby?


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At Lidl our Lupilu baby wipes cater for both normal and sensitive skin. Our standard baby wipes are fragranced and are designed to gently soothe and cleanse the infant’s skin. The mild lotion with aloe vera gently cares for baby’s skin and helps protect it from dryness. These wipes are ultra-soft, absorbent, and extra tear resistant.
Our sensitive baby wipes are fragrance free and are produced with no added alcohol or colours and are naturally soothing when used on sensitive skin. They are also ultra-soft, absorbent, and extra tear resistant. Both types of wipes come in packs of 64.


Lupilu biodegradable baby wipes are specially formulated with naturally derived ingredients, including aloe vera & cotton seed extract to be mild and gentle on your baby’s sensitive skin. Dermatologically tested and Paediatrician approved to be suitable for newborns, babies and children. Lupilu biodegradable baby wipes are made from 100% biodegradable plant fibres”

• Made from 100% biodegradable plant fibres
• 99.1% Water
• Plastic Free Wipes
• 100% Recyclable Packaging
• Gently cleanses sensitive skin
• Colour and Fragrance Free
• Dermatologically tested
• Suitable for newborns
• Paediatrician approved
• pH Skin neutral
• No silicones, parabens, mineral oils, PED or animal derivatives
• Colour, Fragrance and Alcohol Free


"Thick, soft and biodegradable, Rascal + Friends sensitive wipes were developed with baby's skin in mind. Our wipes are perfect for cleaning up those little (and not so little) rascal messes.

With extracts of Aloe, Chamomile and Pomegranate, our wipes are made with a 99% natural formula, so that they are soothing and gentle on delicate skin. Extracts of aloe help hydrate baby’s skin, trapping in moisture. It also has anti-inflammatory properties. Chamomile is a natural anti-inflammatory used to soothe and neutralise skin irritants. Pomegranate is rich in anti-oxidants and naturally helps fight skin inflammation

Specially developed to be pH balanced, fragrance free and hypoallergenic, our wipes have also been dermatologically tested with little one's skin in mind.

We are proud to say that our sensitive wipes are biodegradable, making them kinder on the planet, as well as little ones’ skin. Additionally, we have packaged our wipes with both the customer and planet in mind, ensuring that only one wipe comes out at a time, helping make life easier for parents as well as limiting wastage.

Our sensitive wipes are also PETA- certified cruelty free and vegan."


The AVEENO® Baby Daily Care Baby Wipes cleanse gently and efficiently. The wipes are mild & gentle, and can be used all over the body, even on sensitive skin. They leave baby's skin feeling hydrated & protected. The lotion on the wipes is made from 99% naturally derived ingredients. Formulated with natural oat extract and aloe, the AVEENO® Baby Daily Care Baby Wipes are pH-balanced and free from fragrance, soaps, dyes & alcohol. Suitable for new-born skin. Dermatologist and Paediatrician tested.


WaterWipes, an Irish owned and produced global brand, are the world’s purest baby wipes. Created by a concerned father looking for a better baby wipe after his newborn suffered from nappy rash and sensitive skin, WaterWipes uses a unique 7-stage water purification process that allows for a deeper and more effective clean. WaterWipes for Weaning are a textured wipe for tougher messes that have been designed for babies at weaning stage with messy hands and faces. Containing only three ingredients, 99.9% purified water and a drop of fruit and berry extract they have 0% Fragrance, Parabens or Sulphates. Making them ideal to protect and gently cleanse sensitive skin. WaterWipes are also dermatologically approved by the Skin Health Alliance, awarded the National Eczema Association Seal of Acceptance and highly recommended by midwives & other healthcare professionals. All while being 100% biodegradable*, plant-based and plastic free wipes.

As the no.1 wipes brand and category leader in Ireland** (with 30.4 % value share) we recognise how much parents trust our product. We also understand that parenting isn’t the picture-perfect version you usually see on social media. Which is why, at WaterWipes we not only care for baby’s skin but are also dedicated to supporting parents by bringing honest and open conversations to the forefront. We have built a strong community offering support from experts and parents alike.

* Within 4 weeks in an industrial setting/plant in accordance with EN13432. Wipe material. Parents should refer to their local council for details on disposing of baby wipes

**Nielsen Baby Wipes Performance by brand, MAT Value Sales, Period Ending: W 27/12/20