Attitude is a Canada-based company that develops natural personal care products to promote healthy living. They believe in living consciously. In creating and using products that are kinder to our bodies and our planet. We believe in being the change we want to see in the World. All their products are:
• Crafted with natural, hypoallergenic, dermatologically tested and EWG VERIFIED- ingredients.
• Adhering to highest quality and eco-conscious standards.
• 100% vegan, cruelty-free, and certified by PETA and ECOLOGO.

Sudocrem Antiseptic Healing Cream has been soothing families skincare needs since 1931. Proven to soothe babies' delicate skin and effectively treat & reduce nappy rash rapidly*.
• 99.3% of users see nappy rash improve when using Sudocrem Antiseptic Healing Cream*
• With most parents saying the cream completely healed their baby’s nappy rash within 2 days.*

Having been created 90 years ago at the back of a pharmacy in Dublin. Sudocrem has since grown to be a leading product for nappy rash in Ireland. Available in over 40 countries worldwide, Sudocrem's unique formula has withstood the tests of time remaining unchanged from its humble origins.

A staple household item for generations, Sudocrem Antiseptic Healing Cream has become the go-to product for parents for the treatment of nappy rash.

*Based on SURE study of 2159 respondents, Feb 2015

Always read the label.

WaterWipes® are suitable for sensitive, newborn and even premature babies' skin. WaterWipes® Original wipes contain simply two ingredients, 99.9% water and a drop of fruit extract. Purer than cotton wool and cooled boiled water, they gently clean and help protect delicate skin. WaterWipes® are also plant-based† and plastic free* wipes.

WaterWipes® are approved by Allergy UK and the Skin Health Alliance and registered with the Vegan Society, making them ideal to use on sensitive skin. WaterWipes® are also the first wipes to have been certified as ‘Microbiome-friendly’ by MyMicrobiome, meaning that by choosing WaterWipes® to gently cleanse the skin, you’ll respect the balance of the skin microbiome.

WaterWipes® were created in 2008 by founder Edward McCloskey after his newborn daughter suffered with bad nappy rash. With headquarters in Drogheda, Ireland (WaterWipes UC) and regional offices around the world, it is now a global business with product sold in over 50 countries. For more information, please see our website at www.waterwipes.com.
 
†Wipe made from regenerated cellulose (viscose) utilizing wood pulp as a precursor.

*This claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only. For more information see our website."

Suitable for newborns and dermatologically tested. Suitable for newborns and paediatrician approved.

Suitable for newborns and dermatologically tested. Suitable for newborns and paediatrician approved.

Suitable for newborns and dermatologically tested. Suitable for newborns and paediatrician approved.